Quick Starter Guide - Matt C. Tarrant

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Transcript

QUICK STARTER GUIDE
Everything you need to know to start working with the NEW IGORA ROYAL
We are committed to true performance, true inspiration and true partnership.
In this guide you will find everything you need to know to start working with the NEW IGORA
ROYAL. It features the new performance benefits, Color World explanations, comparisons to
previous IGORA ROYAL and technical instructions for use as well as new seminar options.
IGORA ROYAL: TRUE PERFORMANCE, TRUE INSPIRATION, TRUE PARTNERSHIP
what’s new?
the Best Igora royal ever –
true color In hIgh defInItIon
welcoMe to the new Igora royal –
true color In hIgh defInItIon
IGORA ROYAL FASHION LIGHTS
FOR INtENsE FAshION hIGhLIGhts
(LIFt & tONE)
IGORA ROYAL CORE LINE
FOR ALL NAtuRAL & FAshION
COLOR WORLds
IGORA ROYAL ABSOLUTES
FOR OutstANdING COvERAGE &
vIbRANCY ON mAtuRE hAIR
what are the BenefIts?
IGORA ROYAL: 100% RELIABILITY – EvEN UNdER CHALLENGING CONdITIONS
stunnIng, precIse and Intense color results
• Absolute true-to-swatch results
• Up to 50% longer color retention*
• Up to 25% brighter color vibrancy*
• Fashion colors with up to 70% white hair coverage and with the highest vibrancy on
coppers, reds and violets
• Perfect color equalization, even on porous hair
• The clearest lifting shades and advanced care, for maximum contrast & shine**
* vs previous IGORA ROYAL color cream.
** advanced care achieved with 12% 40 Vol. IGORA ROYAL Oil Developer.
IGORA ROYAL: TRUE COLOR IN HIGH dEFINITION
how does It work?
The IGORA ROYAL High-Definition Technology features high definition pigment matrices for clearest
tone direction, enhanced true-to-swatch results, amplified intensity and maximum coverage.
Re-engineered color
pigment matrices
Lipid carriers for
amplified penetration
Perfect sealing for
long retention
the result: true Color
in high definition
new hIgh defInItIon technology
welcoMe to the new Igora royal –
true color In hIgh defInItIon
NATURAL BASE TONES
Nature
9-0 ____________________________9-0
8-0 ____________________________8-0
7-0 ____________________________7-0
6-0 ____________________________6-0
5-0 ____________________________5-0
4-0 ____________________________4-0
3-0 ____________________________3-0
1-0 ____________________________1-0
Perfect white hair coverage
up to 100%
Nature Extra
9-00 _________________________9-00
8-00 _________________________8-00
7-00 _________________________7-00
6-00 _________________________6-00
5-00 _________________________5-00
Stunning 100% white hair
coverage for thick, resistant hair
Cendré
9-1 ____________________________9-1
8-1 ____________________________8-1
7-1 ____________________________7-1
6-1 ____________________________6-1
5-1 ____________________________5-1
1-1 ____________________________1-1
Up to 100% improved white
hair coverage*
Even stronger cendré
tone direction**
Cendré Plus
NEW _________________________8-11
NEW _________________________6-12
NEW _________________________4-13
Up to 70% white hair coverage.
strongly visible cool & ash directions
beige
9-4 ____________________________9-4
8-4 ____________________________8-4
7-4 ____________________________7-4
6-4 ____________________________6-4
5-4 ____________________________5-4
Up to 100% white hair coverage
improved white hair coverage and
less rosé tone direction*
GOLd TONES
Gold/Gold Extra
9-5 ____________________________9-55
8-5 ____________________________8-55
7-5 ____________________________7-55
6-5 ____________________________6-5
5-5 ____________________________5-5
4-5 ____________________________4-5
Up to 70% improved white
hair coverage
stronger gold tone direction,
less rosé
Gold Copper
7-57 _________________________7-57
NEW _________________________5-57
Up to 70 % improved white hair
coverage, slightly less cool,
more gold copper tone direction
the new Igora royal assortMent:
CHOCOLATES
Chocolate
NEW _________________________6-6
NEW _________________________5-6
NEW _________________________4-6
Up to 70 % improved white
hair coverage
Chocolate matt
NEW _________________________6-63
NEW _________________________5-63
NEW _________________________4-63
Perfect white hair coverage
up to 100%
Chocolate Gold
NEW _________________________9-65
8-65 _________________________8-65
7-65 _________________________7-65
6-65 _________________________6-65
5-65 _________________________5-65
4-65 _________________________4-65
3-65 _________________________3-65
Up to 70 % improved white
hair coverage*
slight reduction of violet color
Chocolate Red
6-68 _________________________6-68
5-68 _________________________5-68
4-68 _________________________4-68
3-68 _________________________3-68
Up to 70 % improved white
hair coverage*
slightly richer tone direction
REdS, COPPERS & vIOLETS
Copper/Copper Extra
9-7 ____________________________9-7
8-7 ____________________________8-77
NEW _________________________7-77
6-7 ____________________________6-77
5-7 ____________________________5-7
Up to 70 % improved white
hair coverage**
tone direction more orange,
less red-orange
Red Extra
6-888 _____________________6-88
5-88 _________________________5-88
NEW _________________________4-88
Up to 70 % improved white
hair coverage**
Clear, very sharp red tone
direction, less warm
violet Red/violet Extra
NEW _________________________9-98
NEW _________________________6-99
NEW _________________________4-99
NEW _________________________5-99
Up to 70 % improved white
hair coverage**
true violet
current neW
Shade Shade
current neW
Shade Shade
HIGHLIFTS
12-series
12-0 _________________________12-0
12-1 _________________________12-1
NEW _________________________12-11
NEW _________________________12-19
12-2 _________________________12-2
12-4 _________________________12-4
Improved lifting **
very clear blonde results
Up to 5 levels
10-series
10-0 _________________________10-0
10-1 _________________________10-1
10-4 _________________________10-4
Improved lifting **
very clear blonde results
Up to 4 levels
SPECIALTIES
Creative boosters
0-55 _________________________0-55
0-77 _________________________0-77
0-88 _________________________0-88
0-89 _________________________0-89
0-99 _________________________0-99
Intense gold color direction
strong orange color direction
strong red color direction
New, strong magenta color direction
strong violet color direction
Extracts
E-00 _________________________E-0
NEW _________________________E-1
9.5-0 _______________________ D-0
Additive for lifting power
Additive for cool color direction
dilutes pigmentation of other shades
Creates shine on light bases (use purely)
Neutralizers
0-11 _________________________0-11
0-22 _________________________0-22
0-33 _________________________0-33
Neutralizes yellow
Neutralizes orange
Neutralizes red
Pastels
9.5-1 ________________________ Pearl/
9.5-1
NEW _________________________ Pale Blue/
9.5-22
9.5-4 ________________________ beige/
9.5-4
NEW _________________________ Nude/
9.5-49
NEW _________________________ Rosé/
9.5-18
NEW _________________________ Peach/
9.5-17
Pastel cendré tone direction
New pastel anti-orange direction
Light warm pastel character
soft beige rosé pastel tone direction
New pastel rosé tone direction
New iridescent cool/warm
pastel tone direction
ABSOLUTES
Anti-Age Color
beige Natural
9-40 _________________________9-40 Up to 100% white hair coverage &
fashion tone direction
Gold Natural
NEW _________________________9-50
NEW _________________________8-50
NEW _________________________7-50
NEW _________________________5-50
Up to 100% white hair coverage &
fashion tone direction
Chocolate Natural
9-60 _________________________9-60
7-60 _________________________7-60
6-60 _________________________6-60
5-60 _________________________5-60
4-60 _________________________4-60
Up to 100% white hair coverage &
fashion tone direction
Copper Natural
7-70 _________________________7-70
6-70 _________________________6-70
Up to 100% white hair coverage &
fashion tone direction
tone direction slightly more orange,
less rosé
Red/violet Natural
6-80 _________________________6-80
5-80 _________________________5-80
4-90 _________________________4-90
Up to 100% white hair coverage &
fashion tone direction
tone direction slightly more red
FAshION LIGhts
highlight Color
100-0 ______________________L-00
100-4 ______________________L-44
NEW _________________________L-57
NEW _________________________L-77
NEW _________________________L-88
NEW _________________________L-89
One step lift & color
Outstanding brightness & luminosity
Intense contrast even on dark or
colored bases
current neW
Shade Shade
current neW
Shade Shade
* improved white hair coverage for 5-1, 6-1, 7-1, 4-65, 3-65,
4-68, 3-68, 7-4, 8-4 & 9-4 vs. previous IGORA ROYAL
** vs previous IGORA ROYAL
PreviouS
Shade
recreation of formula
With neW ShadeS
formula
eXamPle
3-1 ____ 4-13 + 1-1 (2:1) 20g 4-13 + 10g 1-1 + 30g IGORA ROYAL Oil Developer
3-99 ___ 4-99 + 4-0 (2:1) 20g 4-99 + 10g 4-0 + 30g IGORA ROYAL Oil Developer
4-07 ___ 4-0 + 5-7 (3:1) 30g 4-0 + 10g 5-7 + 40g IGORA ROYAL Oil Developer
4-1 ____ 5-0 + 4-13 (1:2) 10g 5-0 + 20g 4-13 + 30g IGORA ROYAL Oil Developer
4-57 ___ 5-57 + 4-68 (1:1) 15g 5-57 + 15g 4-68 + 30g IGORA ROYAL Oil Developer
4-89 ___ 4-0 + 0-88 + 0-99 (3:2:1) 30g 4-0 + 20g 0-88 + 10g 0-99 + 60g IGORA ROYAL Oil Developer
5-3 ____ 5-0 + 0-33 (10:0.5) 30g 5-0 + 2g 0-33 + 32g IGORA ROYAL Oil Developer
5-889 __ 6-88 + 6-99 (3:1) 30g 6-88 + 10g 6-99 + 40g IGORA ROYAL Oil Developer
5-89 ___ 5-88 + 5-99 (3:2) 30g 5-88 + 20g 5-99 + 50g IGORA ROYAL Oil Developer
6-05 ___ 6-00 + 6-5 (3:4) 15g 6-00 + 20g 6-5 + 35g IGORA ROYAL Oil Developer
6-07 ___ no mixing possible
6-2 ____ no mixing possible
6-57 ___ 5-68 + 7-57 (1:1) 15g 5-68 + 15g 7-57 + 30g IGORA ROYAL Oil Developer
6-7 ____ 6-77
6-87 ___ 6-0 + 6-88 + 6-77 (1:1:1) 10g 6-0 + 10g 6-88 + 10g 6-77 + 30g IGORA ROYAL Oil Developer
6-888 __ 6-88
6-89 ___ 5-88 + 6-99 (1:2) 10g 5-88 + 20g 6-99 + 30g IGORA ROYAL Oil Developer
7-05 ___ 7-00 + 7-5 (2:1) 20g 7-00 + 10g 7-5 + 30g IGORA ROYAL Oil Developer
7-12 ___ 6-12 + 8-11 (1:1) 15g 6-12 + 15g 8-11 + 30g IGORA ROYAL Oil Developer
7-2 ____ no mixing possible
7-3 ____ 7-0 + 0-33 (10:0.4) 30g 7-0 + 1g 0-33 + 31g IGORA ROYAL Oil Developer
7-5 ____ 7-55
7-7 ____ 7-57 + 7-77 (1:3) 10g 7-57 + 30g 7-77 + 40g IGORA ROYAL Oil Developer
7-87 ___ 7-77 + 6-88 (2:1) 20g 7-77 + 10g 6-88 + 30g IGORA ROYAL Oil Developer
7-887 __ 6-88 + 8-77 (2:1) 20g 6-88 + 10g 8-77 + 30g IGORA ROYAL Oil Developer
8-2 ____ 8-0 + 8-11 (1:1) 15g 8-0 + 15g 8-11 + 30g IGORA ROYAL Oil Developer
8-3 ____ 8-0 + 0-33 (10:0.5) 30g 8-0 + 2g 0-33 + 32g IGORA ROYAL Oil Developer
8-5 ____ 8-65 + 8-55 (1:1) 15g 8-65 + 15g 8-55 + 30g IGORA ROYAL Oil Developer
8-7 ____ 9-0 + 8-77 (1:6) 5g 9-0 + 30g 8-77 + 35g IGORA ROYAL Oil Developer
9-01 ___ 9-00 + 0-11 (3:1) 30g 9-00 + 10g 0-11 + 40g IGORA ROYAL Oil Developer
9-05 ___ 9-0 + 8-55 (1:1) 15g 9-0 + 15g 8-55 + 30g IGORA ROYAL Oil Developer
9-2 ____ no mixing possible
9-5 ____ 9-55
9.5-0 ___ D-0 D-0
9.5-5 __ no mixing possible
10-2 ___ 10-0 + 9.5-22 (2:1) 20g 10-0 + 10g 9.5-22+ 30g IGORA ROYAL Oil Developer
10-5 ___ 10-4 + 0-55 (14:1) 28g 10-4 + 2g 0-55 + 30g IGORA ROYAL Oil Developer
100-4 __ L-44 (more intense) L-44
100-5 __ no mixing possible
E-00 ___ E-0 E-0
MIXIng recoMMendatIons cheat sheet
IGORA ROYAL COLOR NumbERING sYstEm
the system is based on a combination of up to 3 numbers.
the number in front of the dash (5-88):
Indicates the color level of the shade.
Indicates the ideal base to use the shade on in order to achieve true-to-swatch results.
NOTE: The IGORA ROYAL Highlift Shade swatches ( 10- and 12-Series) do not show an end result.
The number(s) after the dash (5-88):
the first number after the dash shows the primary color tone direction
(dominant color tone).
the second number after the dash shows the secondary color tone direction
(minor color tone).two identical numbers after the dash indicate an intense color.
InstructIon for use
360° Igora royal color assortMent
IMPORTANT: Change in naming of color tone direction:
1. Previously named “ash”, now called “cendré”.
2. Previously named “smokey”, now called “ash”.
Name change only. Color tone directions remain the same.
COLOR LEvEL: COLOR tONE dIRECtION:
-0 natural (neutral)
1- black -1 cendré (blue/violet)
-2 ash (blue)
3- dark brown -3 matt (green)
4- medium brown -4 beige (muted gold)
5- light brown -5 gold (gold)
6- dark blonde -6 chocolate (warm brown)
7- medium blonde -7 copper (orange)
8- light blonde -8 red (red)
9- extra light blonde -9 violet (violet)
IGORA ROyAl COlOR bRAnds
Features Mixing ratio IGORA ROyAl Oil developer
development
time Tip
IGORA ROyAl
natural shades
-0, -1, -4
• 100% white hair coverage up to level 9
• natural color tone directions
• True-to-swatch
1:1
3% 10 Vol.
6% 20 Vol.
9% 30 Vol.
30-45 min
IGORA ROyAl
natural Extra
shades
-00
• 100% white hair coverage on thick and
resistant hair
• Increased amount of color pigments compared
to corresponding IGORA ROyAl natural shades
• natural color tone direction
• True-to-swatch
1:1 9% 30 Vol. 30-45 min For pure color deposit on more than 90% white hair use 6% 20 Vol. IGORA ROyAl Oil developer.
IGORA ROyAl
Fashion shades
-11, -12, -13,
-5, -55, -57,
-6, -63 -65,
-68, -7, -77,
-88, -98, -99
• Up to 70% white hair coverage
• Up to 100% white hair coverage for -11, -12,
-13,-63
• Vibrant color directions
• True-to-swatch
1:1 3% 10 Vol. 6% 20 Vol.
9% 30 Vol.
30-45 min
• To achieve coverage on up to 50% white hair, use
Fashion shade on its own
• To achieve coverage on 50-100% white hair mix
2:1 with IGORA ROyAl natural shade (2 parts
Fashion shade: 1 part natural shade)
• Mix 1:1 with thick and resistant hair
• To add depth to a Fashion shade by adding
a natural shade is also recommended when
coloring more than 2 levels darker on light bases
IGORA ROyAl
Highlift shades
Ultra blonde
10- series
• 3-4 levels of lift
• To be used on natural level 7 and lighter 1:1
9% 30 Vol.
(up to 3 levels)
12% 40 Vol.
(up to 4 levels)
30-45 min
• A Highlift color does not provide
white hair coverage
• swatches do not show end result as this is a
highlift process
IGORA ROyAl
Highlift shades
special blonde
12- series
• 4-5 levels of lift
• To be used on natural level 6 and lighter
1:2 (1 part Color
Cream : 2 parts
developer)
9% 30 Vol.
(up to 4 levels)
12% 40 Vol.
(up to 5 levels)
30-45 min
IGORA ROyAl
Pastel shades
9.5- series
• Translucent pigment concentration
• Personalization or white refining
• subtle pastel tone directions
• neutralization after lightening services
• To be used on level 9 and pre-lightened hair
(pale yellow)
1:1 3% 10 Vol.
5-30 min
(Process
visually)
Timing depends on desired results
and porosity.
IGORA ROyAl CReAtIve MIxtOnes: 0-seRIes
Color additives to neutralize or boost IGORA ROyAl shades
Features Mixing ratio IGORA ROyAl Oil Developer
Development
time tip
neutralizers
0-11, 0-22,
0-33
• neutralizing additives provide
cool tonal directions
• to be added to
IGORA ROyAl shades
• neutralizing on levels 8 and 9:
add up to 5% of the Color Cream
• neutralizing on levels 6 and 7:
add up to 15% of the Color Cream
• neutralizing on levels 1 to 5:
add up to 25% of the Color Cream
example: 60g 6-0 + 9g 0-22 + 69g Developer
Boosters
0-55, 0-77,
0-88, 0-89,
0-99
• Boost fashion tone directions on
all levels
• to be added to
IGORA ROyAl shades
Add up to 50% of the Color Cream used,
when adding a Booster or neutralizer into
the color formula.
example: 60g 7-77 + 15g 0-77 + 75g Developer
Keep in mind that type and
amount of the Mixtone will
influence the target depth.
IGORA ROyAl ExtRActs
Features Mixing ratio IGORA ROyAl Oil Developer
Development
time tip
Diluter
D-0
• Reduces pigment concentration
in highly pigmented shades
• creates soft pastel tones
Add up to 50% of the used color cream, when
adding Diluter into the color formula. Increase the
amount of Developer proportionally.
Example: 60g 9.5-18 + 15g D-0 + 75g Developer
3% 10 Vol. 5-30 min
D-0 can be mixed with IGORA
ROyAl Oil Developer 3% 10 Vol.
to create shine on light bases.
Mixing: 1:1
lightening
Extract
E-0
1. Usage: lightening Additive
• to be mixed with IGORA ROyAl
target shade
• to achieve one level of lift
Mixing ratio 2:1 with IGORA ROyAl shade
(2 parts IGORA ROyAl shade : 1 part E-0)
3% 10 Vol.
6% 20 Vol.
9% 30 Vol.
30-45 min to be used on virgin hair
2. Usage: lightening Extract
• Used purely by itself
• Provides up to 4 levels of lift
1:1 12% 40 Vol. 30-45 min to be used on virgin hair
Extra cendré
Extract
E-1
1. Usage: cendré Additive
• For an extra cool tone direction
• to be mixed with IGORA ROyAl
target shade
• Base 8-7: mix 2:1
(2 parts IGORA ROyAl shade: 1 part E-1)
• Base 6-5: mix 1:1
(1 part IGORA ROyAl shade: 1 part E-1)
• Base 4 and darker: mix 1:2
(1 part IGORA ROyAl shade: 2 parts E-1)
30-45 min
2. Usage: Used purely by itself for
extra deposit of cool pigments
1:1 3% 10 Vol. 30-45 min
IGORA ROyAl SublIneS
Features Mixing ratio
IGORA ROyAl
Oil Developer
Development
time Tip
IGORA ROyAl
Absolutes Intense Fashion
Shades and superior white
hair coverage for mature hair
-40, -50, -60, -70, -80, -90
• Intense Fashion Shades
• 100% white hair coverage
• Increased amount of pigment compared to
corresponding IGORA ROyAl Shades
• Extra care for mature hair due to Biotin-S
Anti Age Complex
1:1 9% 30 Vol. 30-45 min
For pure color deposit on more
than 90% white hair use 6% 20 Vol.
IGORA ROyAl
Fashion lights
Intense Highlight color
l-00, l-44, l-57, l-77,
l-88, l-89
• Lift & color in one step
• Outstanding brightness and luminosity
• Up to 5 levels of lift
• Intense contrast even on dark or colored bases
• Irresistible shine
• For off-scalp application only
• To be used on base 6 and darker
1:1 12% 40 Vol. 30-45 min
developer usage
*4-5 levels of lift are achievable on natural levels 6 and lighter.
3%
10 Vol.
• Coloring darker
• Covering 100% white hair depending on texture (pure white hair)
• Color deposit on pre-lightened hair
• Coloring with IGORA ROYAL Pastel Shades
6%
20 Vol.
• Tone-on-tone coloration
• White hair coverage
• Lifting 1 - 2 levels
EXTRA NOTE: Can achieve 2 levels of lift on fine hair.
EXTRA NOTE: White hair coverage with IGORA ROYAL Absolutes on more than 90% white hair
9%
30 Vol.
• Lifting 2-3 levels
• Coloring with -00 series
• White hair coverage with IGORA ROYAL Absolutes
• Lifting up to 3 levels with the IGORA ROYAL Ultra Blonde series (10-)
EXTRA NOTE: Can achieve 3 levels of lift on fine hair.
EXTRA NOTE: Lifting 3-4 levels with the IGORA ROYAL Special Blonde series (12-)
12%
40 Vol.
• Coloring with IGORA ROYAL Fashion Lights
• Lifting 3-4 levels with IGORA ROYAL Ultra Blonde series (10-)
• Lifting 4-5 levels with IGORA ROYAL Special Blonde series (12-)*
LEVELS of Lift
IGORA ROYAL
Core Assortment
IGORA ROYAL
Fashion Lights
12%
40 Vol.
9%
30 Vol.
white
IGORA ROYAL
highlifts
12%
40 Vol.
9%
30 Vol.
3%
10 Vol.
6%
20 Vol.
6%
20 Vol.
9%
30 Vol.
6%
20 Vol.
white
5 LEVELS
4 LEVELS
3 LEVELS
2 LEVELS
1 LEVEL
0 LEVEL
IGORA ROYAL
Absolutes
MIXIng
:
:
1:1
1:2
60g IGORA ROYAL Oil Developer
120g IGORA ROYAL Oil Developer
60g IGORA ROYAL Color Cream
60g IGORA ROYAL Color Cream
IGORA ROYAL
IGORA ROYAL
special blonde
shades
12-series
applIcatIon Methods
Apply on dry, unwashed hair.
30 - 45 min
DEVELOPMENT TIME
RINsING
DEVELopmEnt timE:
30-45 minutes.
ExcEption:
IGORA ROYAL Pastel Shades:
5-30 minutes.
• Emulsify and rinse out thoroughly until water
runs clear.
• shampoo with bC hairtherapy Color save
Sulfate-free Shampoo.
• Condition with bC hairtherapy Color save
Conditioner or treatment.
APPLICATION
APPLICATION ON VIRGIN HAIR
APPLICATION
DUAL APPLICATION
The dual application is a professional application method that combines IGORA ROYAL permanent hair color for re-growth with IGORA VIVIANCE
NON-AMMONIA demi-permanent hair color for mid-lengths and ends. It maintains a healthy hair structure, intensive shine and a gentle touch.
APPLICATION
• Apply the color first on mid-lengths and ends taking fine sections
• Leave about 1/2 inch of the re-growth out
• Leave to develop for 10 minutes (15 minutes for Fashion Shades)
• Apply the color now to the re-growth
• Leave to develop for 30-45 minutes
• Apply the color only to the re-growth area first taking fine sections
• Leave to develop for 15-20 minutes
• Apply IGORA ROYAL or IGORA VIVIANCE demi-permanent color
evenly to mid-lengths and ends
• Leave to develop for 10-15 minutes
• Apply the permanent IGORA ROYAL color to the re-growth area first taking fine sections
• Leave to develop for 15-20 minutes (Development time depends on the product to be used for mid-lengths and ends)
• Apply IGORA VIVIANCE NON-AMMONIA demi-permanent color shade to mid-lengths and ends
• development time depends on the desired intensity and the instruction for use
RE-GROwTH APPLICATION
educatIon support In hIgh defInItIon
Education, tailor-made for you: from essential to creative and expert trainings.
ROYAL dAYs/NIGhts
VIP Event to explore Schwarzkopf Professional’s IGORA ROYAL
In this insightful seminar you will discover new creative color possibilities
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COLOR COACh
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tRuE COLOR IN
hIGh dEFINItION
IGORA ROYAL Look & Learn*
Learn the latest trends and techniques fresh off the catwalks from
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*Also available as a hands-on workshop.
LAW OF COLOR
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ROYAL mAstER ACAdEmY
tORONtO
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CREAtIvE COLOR
unleash your creativity
Explore the new IGORA ROYAL Fashion Lights range of unique and exciting
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COLOR UNPLUGGED SHOw
Get Creative!
take a close look at what makes a haircut and color look great together.
See how a color technique can ‘finish’ a haircut, add focus and
complete a client ’s overall look. This insightful and creative session
includes ideas, inspirations, demonstration and application
of design principles while keeping in line with mainstream trends.
Book now and discover more: usa.ask-schwarzkopf.com
10 reasons for the new Igora royal
1. TRUE COLOR: true-to-swatch color regime for highest reliability
2. HIGH DEFINITION TECHNOLOGY – for the best IGORA ROYAL performance ever
3. Up to 25% more vIbRANCY and perfect EquALIzAtION even on porous hair
4. FAshION COLORs with up to 70% white hair coverage and up to 50% longer retention
5. Clearest lifting and advanced care for mAxImum CONtRAst & shINE
6. DEVELOPED wITH COLORISTS, for colorists – to exceed your expectations every day
7. EduCAtION, tailor made for you: from EssENtIALs to CREAtIvE and ExPERT trainings
8. New color service opportunities with IGORA ROYAL hIGh dEFINItION COLOR sERvICEs
9. ESSENTIAL LOOKS bi-annual trend collection – bringing the
latest fashion trends from the catwalks into your salon
10. FULL BUSINESS AND EDUCATION SUPPORT FOR YOU. Please check
for regular updates on www.schwarzkopf-professionalUSA.com
facebook.com/SchwarzkopfProfessionaluSa @SchwarzkopfuSa @apassionforhair www.schwarzkopf-professionaluSa.com
2013 © Schwarzkopf Professional, a division of Henkel Consumer Goods Inc., Culver City, CA 90230 USA
Toll Free 1-800-707-9997 · Technical Hotline 1-800-234-4672 · Part #1740468

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