Human Capital Łódzkie Region - Hays

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Keywords

Łódź, Higher, School, Graph, University, with, SSC/BPO, Hays, people, were, language, students, Poland, number, foreign, graduates, among, Source:, there, largest, 2011,, employees, presented, courses, degrees, according, Region, knowledge, Łódzkie, Education

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55
Outsourcing & More | News
July / August 2012
The Łódzkie Region is a medium sized voivodeship
( province) which, in terms of population, is Poland’s sixth lar­
gest. According to data from the Central Statistical Office of
Poland (GUS), there were more than 2.5 million people living
there at the end of 2010. Łódź is the capital of the region
and is among Poland’s three largest cities. The population of
these cities is presented in Graph 1.
Łódź is becoming increasingly popular among investors
willing to locate their business services centres in Poland, with
the largest SSC/BPO companies already established in Łódź
being Infosys, BRE Centre of Operations, Fujitsu Services,
SouthWestern and Tate & Lyle. In 2011, according to the
Association of Business Service Leaders in Poland (ABSL),
there were 37 such centres employing 7,700 thousand
people ­ 9% of the total number of people employed in the
sector, meaning that Łódź’s share of the market has grown
by 0.9% since 2009. Łódź was also one of the two cities
where this share has grown over the last two years.
One of the key factors boosting Łódź’s popularity for SSC/
BPO centres is that it contains a well­qualified workforce and
a high numbers of students.
Higher Education Institutions in Łódź
According to GUS, there were 30 Higher Education Insti­
tutions in the Łódzkie Region in 2011 and the vast majority (23)
of them were in Łódź, followed by the city of Skierniewice 4.
Among the higher education institutions, in Łódź are:
university, 2 technical universities, 5 economics universities,
medical university and 4 artistic colleges.
The University of Łódź (UŁ) and Łódź University of
Technology are the largest and arguably the most important
universities in the city.
The University of Łódź has the largest number of stu­
dents enrolled and offers 37 degrees across 13 faculties,
with a  total of 134 specialities. In 2011, there were almost
9,000 graduates at UŁ. Since 2010, a partnership with the
Human Capital Łódzkie Region
Table 1. Higher Education Institutions in Łódź
Source: City Council
State-owned
1. Grażyna and Kiejstut Bacewicz Academy of Music
2. Władysław Strzemiński Academy of Fine Arts
3. Leon Schiller Polish National School of Film
4. Łódź University of Technology
5. University of Łódź
6. Medical University of Łódź
Private
7. Academy of Humanities and Economics
8. Salesian Higher School of Economics and Management
9. Social Higher School of Entrepreneurship and Management
10. Henryk Jóźwiak East­West Higher School
11. Higher School of Business and Health Sciences
12. Higher School of Health Education
13. Janusz Chechliński Higher School of Finance and IT
14. Higher School of Informatics
15. Higher School of Commerce
16. Higher School of Marketing and Business
17. Higher School of Pedagogy
18. Higher School of International Studies
19. Higher School of Art and Design
20. Higher School of Hotel Studies and Tourism
21. Higher Vocational School of Łódź Educational Corporation
22. Franciscan Higher Clerical Seminary
23. Higher Clerical Seminary Łódź
Source: Hays elaboration based on BDL, GUS
Graph 1. The population of the largest cities in Poland at the end
of 2010
0
500 000
1 000 000
1 500 000
2 000 000
K
atow
ice
Lublin
S
zczecin
G
dańsk
P
oznań
W
rocław
Łódź
K
raków
W
arszaw
a 56
Outsourcing & More | News
July / August 2012
University of Lyon has seen UŁ expand its offering to include
two degrees conducted in French (Management and French
Law). The University of Łódź has embarked upon a project
to offer a  postgraduate degree entitled “Organisation and
Mana gement of SSC/BPO Centre,” unique to the whole
country.
Łódź University of Technology is the largest technical univer­
sity in the region and, offers 33 degrees, with more than 120
specialisations across nine faculties. In 2011, over 20,000
students attended the university. All the courses organised
by the university’s ‘Centre for International Education’ insti­
tution are offered in English and French.
University graduates in Łódź
According to GUS there were 95,417 students in Łódź in
2011, with 25,878 individuals graduating in the same year.
Graph 2 displays the share of graduates according to their
field of study.
The highest number of people graduated with economics and
administration degrees. In 2011, almost 6,250 people gradu­
ated with degrees in these fields, equating to around 25% of
all graduates in Łódź. Graduates with teaching (peda gogical)
related degrees also account for a large share of the degrees
gained (18%) and there are also a high number of medical
studies graduates, especially at the Medical University of
Łódź.
The number of economics, IT and engineering graduates is
particularly important for SSC/BPO investors as these are
the type of processes serviced by the centres located in
Poland.
From the figures, Łódź appears to be a particularly good
location for Accounting & Finance Centres eager to employ
economics graduates.
Another group employable in Centres – especially those with
R&D functions – are engineering gra duates. The number
of people gaining degrees in Łódź in this field has been
growing over the last couple of years and this positive trend
is presented in Graph 3. A particularly signi ficant growth was
observed in 2011, whene the first gene ration of students
graduating from courses subsidised by the Ministry of
Science and Higher Education entered the job market.
The Knowledge of Foreign Languages
In 2010, the Polish Agency for Enterprise Development
(PARP) started a project entitled ‘Study of Human Capital in
Poland’. As part of the survey, students were asked about
their foreign language capabilities. The results are presented
in Graph 4.
Over 90% of students in Łódź speak English according to
the data presented in Graph 4. The second most popular
language is German – 39.8% of students declared that they
have at least a basic grasp of it. Other popular languages
are Russian and Spanish, which are spoken by 11.8 % and
7.3% of students respectively (Łódź students’ knowledge of
Spanish is higher than the national average, which is 6.4%).
Of those students surveyed, 7.9% of can speak French and
a number can also speak languages from Scandinavia and
the Far East.
Fluent knowledge of foreign languages, including the niche
ones, is one of the most important criteria for employing
people in the SSC/BPO sector. Therefore it is not surpri­
Source: Hays elaboration based on BDL, GUS
Graph 3. Number of engineering graduates in Łódź
0
300
600
900
1200
1500
2011201020092008200720062005
1418
1007
940906892
808
756
Source: Hays elaboration based on BDL, GUS
Graph 2. Graduates in Łódź in 2011 according to the finished major
economics and administration 6231 25%
pedagogical 4553 18%
social 2585 10%
humanities 2469 10%
medical 2359 9%
engineering and technical 1418 6%
information 1370 5%
artistic 919 4%
physical 542 2%
services to the public 510 2%
biological 506 2%
architecture and construction 383 2%
mathematics and statistics 331 1%
law 305 1%
57
Outsourcing & More | News
July / August 2012
sing that, according to a survey conducted by Hays Poland,
100% of SSC/BPO employees in Łódź speak English. The
results of the survey are presented in Graph 5.
The knowledge of Dutch and Swedish among SSC/BPO
employees is high (5.9% and 3.9% respectively), especially
when compared to the average for Poland.
The answers from SSC/BPO employees to questions regar­
ding primary methods of learning a foreign language provide
some interesting insight. The majority of respondents listed
courses at schools or universities as the primary source
of language knowledge, with courses offered by language
schools taking second place. These were especially popular
among people aiming to learn Spanish. In contrast, in the
case of people studying Russian, the courses offered by uni­
versities were the only method mentioned. Data regarding
the methods used to learn a foreign language are presented
in Graph 6.
Conclusions
Human capital is one of the key elements to be taken into
consideration when undertaking any serious investment.
This is particularly true in the SSC/BPO sector, especially
for knowledge­based processes which will only develop in
an environment that is rich in talented and well­educated
individuals.
That’s why the Łódzkie Region has great potential. With the
various institutions of higher education in Łódź providing
around 20,000 graduates per year, (a quarter of which are eco­
nomic specialists and 90% possessing a good knowledge of
English), and a significant number of experienced SSC/ BPO
employees (over 7,700), the Łódzkie Region gives an excep­
tional development opportunity for SSC/BPO centres, parti­
cularly those specialising in financial processes.
Source: Hays Poland Survey
Graph 5. Knowledge of foreign languages among SSC/BPO
employees in Łódź
0
20
40
60
80
100
Ot he r la
ng ua ge s Ita
lia
n He br ew Sw ed ish
Du tch
Fre
nc h Sp an ish
Ru ss ian
Ge rm an En gli
sh Source: Hays elaboration based on BKL – 2010
Graph 4. The knowledge of foreign languages among students in
Łódź
0
20
40
60
80
100
ItalianSpanishFrenchRussianGermanEnglish
2,1%
6,4%7,9%
11,8%
39,8%
92,1%
Source: Hays Poland Survey
Graph 6. The methods used to learn a foreign language among SSC/
BPO employees in Łódź
classes in school / college 54,5%
language school 22,3%
self-study 8,9%
private lessons / tutoring 7,1%
foreign Travel 6,3%
language courses abroad 0,9%
Hays Poland Sp. z o.o.
Lumen Złote Tarasy
ul. Złota 59
00­120 Warszawa
info@hays.pl
www.hays.pl
Authors:
Jadwiga Naduk
Head of Market Research & Consultancy
Hays Poland
Tomasz Szreder
Analyst
Hays Poland

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